In an increasingly digital world, traditional publishing is under pressure to adapt and develop to suit an evolving consumer market.
Addressing the debate head on, Boutique Hotelier spoke to CEO of the Good Hotel Guide, Richard Fraiman (pictured with Good Hotel Guide Editor Adam Raphael), who is championing the longevity of print hospitality guides and feels they have a place in the industry for years to come.
Richard’s interview gives an insight into the way the Good Hotel Guide is embracing all mediums when it comes to sharing its wealth of knowledge and expertise when it comes to the hospitality industry, and the wonderful businesses that operate within it.
Creating an omni-channel presence to support the 36-year-old print institution that is the Good Hotel Guide, Richard cites an active presence on social media, and the ongoing production of online listicles for quality online media including The Independent, The Standard, MSN Travel and Huffington Post USA.
Richard emphasises that while diversification in the way we spread the word about independent hotels is vital, at the heart of the Good Hotel Guide remains the print publication itself, a high quality annual publication that many have enjoyed for years, and that’s ready and waiting for new hotel and travel lovers to discover every day.