‘Exceptionally welcoming’, ‘traditional but not stuffy’, this B&B wins applause from Guide readers who enjoy the relaxed, friendly atmosphere and the ‘well-informed’ staff (‘several of whom are family’).

There’s much that appeals at this ‘superb’ hotel, in a skilfully spruced-up late 18th-century Gothic house looking out to sea, say guests in 2016: ‘friendly, helpful’ staff; ‘excellent’ food; ‘lovely’ spots to lounge in; a good-natured atmosphere throughout.

Homespun and hospitable, this rustic restaurant-with-rooms has a laid-back, unpretentious ambience.

There’s ‘an affable air’ to Edward and Louise Sykes’s ‘smart’ restaurant-with-rooms, in an ‘appealing’ Georgian coaching inn in this ‘attractive’ village.

‘Unfussy’, ‘warm’, ‘genuine’, Neil and Zoë Kedward's stylish country hotel stands in ‘flourishing’ gardens near the coast.

The ‘genuine warmth’ that imbues Robert Smith and Arwel Hughes’s much-loved rural B&B impressed Guide inspectors in 2016 as much as it does returning guests, who rave about the hosts’ ‘enthusiasm, support, flexibility and desire to please’.

River walks, woodland stalks, in-depth talks – enjoy all this and more at Eleanor and David Lewis’s ‘very good’ countryside B&B.

In a wooded valley close to the sea, Julia and Stuart Adams run a peaceful B&B in their ranch-style house. It’s an ideal base for walkers: the Pembrokeshire Coastal Path provides a clear tramp through coastal towns as far as Saundersfoot.