Standing right on the quay overlooking estuary and salt marshes, in a coastal village of flint cottages, gift shops and galleries, Emma Stannard’s hotel is ideal for outdoorsy family holidays.

‘An amazingly gorgeous hotel,’ writes a reader this year, of Tracy and Galton Blackiston’s restaurant-with-rooms, ‘ideally located’ for a seal trip to Blakeney Point.

Les and Vanessa Scott’s playful, Palladian-style house is all comfort and bonhomie.

With the Norfolk countryside stretching away on all sides, Tim and Janie Elwes’s ivy-covered Georgian inn enjoys ‘a beautifully rural setting’.

‘One of my favourite hotels,’ writes a trusted reader, who spent four nights at the Nye family’s inn with views across salt marshes to the sea. ‘Good location, nice room, excellent food.’

Jeannette and Anthony Goodrich’s investment has reaped a rich return, converting a former bank – albeit one in a Georgian Grade II* listed town house admired by Sir Nikolaus Pevsner – into a ‘very attractive’ boutique hotel.

‘A delight not only for art lovers but for all who visit,’ say Guide inspectors this year of Ivor Braka’s unique pub-with-rooms that upgrades to a full entry.

Near the RSPB Titchwell Marsh nature reserve, this dog- and family-friendly hotel is sandwiched between fields and ochre-hued marshland, leading down to the North Sea.

Facing an expansive green ringed by lime trees in this quaint seaside town, Stephen and Antonia Bournes have refashioned a plain, old inn into a contemporary hotel and restaurant.

On a quiet residential street a stroll from the sea in a Victorian resort town, Jeanne Whittome’s boutique B&B impressed readers with its ‘bold, contemporary style’.

Anyone braving the climb to the top of Julian and Carolyn Godlee’s characterful B&B and restaurant is well rewarded.

North Norfolk's wide sands and salt marshes are within a flat, short-ish walk of Rebecca and Robert Bradley’s fine B&B.

‘A restaurant-with-rooms – and a very good restaurant at that.’ After visiting this year, a trusted reader sums up the appeal of Kevin (the chef) and Jacki Mangeolles’s 18th-century former coaching inn.

In a ‘lovely old building’ a stroll from marketplace, cathedral and castle, this upmarket B&B is run with commitment and enthusiasm by father and daughter Dennis and Holly Bacon.

Dripping with chandeliers, replete with plaster mouldings, this glorious Regency confection may have served as a camouflage factory in the Second World War, but these days it positively flaunts its opulence.

At the centre of a ‘bustling’ Georgian market town, this all-day café, store and 'posh' B&B ‘creates a busy holiday atmosphere’.