Standing right on the quay overlooking estuary and salt marshes, in a coastal village of flint cottages, gift shops and galleries, Emma Stannard’s hotel is ideal for outdoorsy family holidays.

‘An amazingly gorgeous hotel,’ writes a reader this year, of Tracy and Galton Blackiston’s restaurant-with-rooms, ‘ideally located’ for a seal trip to Blakeney Point.

Les and Vanessa Scott’s playful, Palladian-style house is all comfort and bonhomie.

‘Our praise for the very hospitable Chris and Sally Entwistle and their beautiful house,’ writes one of many readers to commend this hotel.

‘One of my favourite hotels,’ writes a trusted reader, who spent four nights at the Nye family’s inn with views across salt marshes to the sea. ‘Good location, nice room, excellent food.’

‘A delight not only for art lovers but for all who visit,’ say Guide inspectors this year of Ivor Braka’s unique pub-with-rooms that upgrades to a full entry.

On a quiet residential street a stroll from the sea in a Victorian resort town, Jeanne Whittome’s boutique B&B impressed readers with its ‘bold, contemporary style’.

With the Norfolk countryside stretching away on all sides, Tim and Janie Elwes’s ivy-covered Georgian inn enjoys ‘a beautifully rural setting’.

‘Well liked by traditionalists and locals,’ Emma and Hugh Asher’s creeper-smothered hotel was buzzing on a Saturday night when Guide readers arrived.

‘A restaurant-with-rooms – and a very good restaurant at that.’ After visiting this year, a trusted reader sums up the appeal of Kevin (the chef) and Jacki Mangeolles’s 18th-century former coaching inn.

In a ‘lovely old building’ a stroll from marketplace, cathedral and castle, this upmarket B&B is run with commitment and enthusiasm by father and daughter Dennis and Holly Bacon.

Near the RSPB Titchwell Marsh nature reserve, this dog- and family-friendly hotel is sandwiched between fields and ochre-hued marshland, leading down to the North Sea.

Dripping with chandeliers, replete with plaster mouldings, this glorious Regency confection may have served as a camouflage factory in the Second World War, but these days it positively flaunts its opulence.

Anyone braving the climb to the top of Julian and Carolyn Godlee’s characterful B&B and restaurant is well rewarded.

At the centre of a ‘bustling’ Georgian market town, this all-day café, store and 'posh' B&B ‘creates a busy holiday atmosphere’.

North Norfolk’s wide sands and salt marshes are within a flat, short-ish walk of Rebecca and Robert Bradley’s fine B&B.

Facing an expansive green ringed by lime trees in this quaint seaside town, Stephen and Antonia Bournes have refashioned a plain, old inn into a contemporary hotel and restaurant.

A revitalising make-over has turned this large, red brick Victorian hotel into a smart spot on one of the arteries leading into the heart of the historic town.