In a ‘scenic’ setting facing ‘tranquil’ marshland – ‘a joy for painters’ – the Stannard family’s ‘popular’ traditional hotel attracts all generations of regular guests, who praise the ‘remarkably high standards of service and amenities’.

‘The surroundings are idyllic and the food absolutely perfect’ at Tracy and Galton Blackiston’s highly regarded restaurant-with-rooms, say regular Guide readers this year.

Think out of the ordinary: in Les and Vanessa Scott’s good-natured, family-friendly hotel, find all manner of eccentricities and theatrical touches that draw admirers to this Grade II listed Palladian-style house in a pretty Norfolk town.

In a ‘beautifully rural’ setting (‘satnav was useful’), ‘friendly’ hosts Janie and Tim Elwes have created a ‘very special’ atmosphere at their ‘lovely’, unusual Georgian inn.

The audacious interiors at this modern hotel on the north Norfolk coast nicely complement the ever-changing vista across marshes and the sea. (Afternoon tea, with retro ‘Crunchie’ teacakes, makes a nice accompaniment, too.)

‘Efficient, friendly’ staff, ‘well-appointed’ rooms and ‘splendid seafood meals’ keep guests returning to the Nye family’s ‘charming’ inn on the north Norfolk coast.

Arrive to tea and home-made cake at Rebecca and Robert Bradley’s beautifully presented B&B. Fresh flowers brighten the bedrooms in the red-brick Victorian house; two rooms have views of the village duck pond.

A sweeping remodel, by Jeanne Whittome, of her Victorian villa B&B has brought welcome flights of fancy to this patch of north Norfolk.

A ‘friendly’ place, this ‘traditional, comfortable’ hotel has undergone a seamless transition under new owners Hugh and Emma Asher, assure Guide inspectors in 2016.

A free-and-easy sort of place, with ‘no bossy notes or house rules’, Clair and Iain Wilson’s ‘all-day café, store and posh B&B’ occupies the oldest house in a Georgian market town.

A one-time store for seized contraband, Jacki and Kevin Mangeolles’s creeper-covered former 18th-century coaching inn is today a ‘modern, elegant’ restaurant-with-rooms: wicker chairs sit on stripped wood floors; crisp, white linens cover the tables; a cool seascape hangs above an open fire.

In an ‘excellent’ central location, this upmarket B&B, all fresh flowers and polished floors, has new owners, father-and-son team Dennis and George Bacon.

‘Discreet’ at first glance, this ‘handsome’ red brick building, in an ‘appealing’ small town, hosts grand surprises in its ‘eclectic’, ‘faultlessly decorated’ bedrooms.

The ornate rooms at this listed 18th-century mansion have seen grand balls, concerts, travelling circus acts and general merry-making over their many years; in 2016, the landmark venue added ‘luxurious, tasteful’ accommodation to the mix.

‘Truly “boutique” and extremely comfy’, James Holliday and Anna Duttson’s ‘stylish’, wisteria-hung Georgian house is in a ‘near-perfect’ position in grounds that sweep down to the River Bure.

Stumble upon Stubbs engravings or discover Damien Hirst paintings at art dealer Ivor Braka’s sophisticated yet ‘relaxed’ pub-with-rooms.