Attracting bright young things, ‘budget’ is far from ‘boring’ at this former office block-turned cool hotel.

West End experiences of every kind are on the doorstep of this well-heeled hotel in ever-buzzing Theatreland.

A hop, skip and jump from Soho and the West End theatres, the zesty embrace of art and colour characterise this hotel as one of Tim and Kit Kemp's Firmdale group.

‘Exquisitely refurbished.’ Peter McKay and Douglas Blain have cultivated ‘an oasis of civilisation’ within a decadent cluster of Soho’s Georgian houses.

‘Simple, well located and representing good value’, this small hotel with a pretty, flower-decked Georgian exterior is ‘remarkably quiet’ considering its prime position in bustling Covent Garden.

Sculptor Fernando Botero’s ten-foot high bronze cat cheekily pokes its tongue out at guests in the lobby of this buzzy Firmdale hotel.

On frenetic Leicester Square, a majestic terracotta building – once a popular Parisian style brasserie designed by Walter Emden – is now a modern Art Deco-inspired hotel.

A Gallic oasis created by four Parisians (Experimental Group), this small hotel occupies a couple of red-brick Victorian town houses with a literary past, off busy Covent Garden Piazza.

Guests are bowled over by this tranquil Soho hotel.

A gleeful mix of vintage furnishings and striking artworks mark this ‘beautiful, very quiet hotel’ as a Firmdale mainstay, ideally situated for Theatreland.

A continental air drifts through this well-located neoclassical hotel (part of the French chain), off Pall Mall.

This revamped north London landmark-turned-luxury hotel is the jewel of regentrified King’s Cross.

Handy for the Square Mile and the West End, this hip hotel conversion of a Victorian warehouse, in its 15th year, is on its best form yet.

A theatrical verve and ‘exceptionally nice staff’ at this Clerkenwell Georgian town house have visitors ‘raving about it’.

Along a narrow lane, a lamb-chop toss from Smithfield market, Clerkenwell’s hubbub surrenders to the ‘club-like’ calm of Peter McKay and Douglas Blain’s tumble of 18th-century houses.

A quiet country house atmosphere lingers at this plush former diplomats’ club close to Green Park.

Sanctuary has long been sought (and found) at this calm, comfortable town house hotel.

The air of a cool London club permeates this inconspicuous Marylebone bolthole an easy stroll from Regent’s Park.

Close to the hurly-burly of Marylebone High Street, the Miller family’s hotel ‘remains a well-polished haven of rather eccentric good care’.

For good-value accommodation at the centre of things at, it’s hard to beat this historic Portland stone-built former county hall, now part of the Premier Inn hotel chain.

In one of those atmospheric London entities – a street that feels like a village in the heart of the capital – this hip pub-with-rooms assumes the role of community hub, yet has ‘a great location’, within minutes of frenetic Oxford Street.

This delightful ‘dotty’ hotel was once home to that Victorian purveyor of nonsense verse Edward Lear.

This distinctive hotel close to Marble Arch and Hyde Park retains a bijou feel, despite sprawling across seven Georgian town houses and two mews homes.

The quiet Regency garden square, on which this discreet town house hotel stands, was the original site of Thomas Lord’s cricket ground.