A Gallic oasis created by four Parisians (Experimental Group), this small hotel occupies a couple of red-brick Victorian town houses with a literary past, off busy Covent Garden Piazza.

A continental air drifts through this well-located neoclassical hotel (part of the French chain), off Pall Mall.

A gleeful mix of vintage furnishings and striking artworks mark this ‘beautiful, very quiet hotel’ as a Firmdale mainstay, ideally situated for Theatreland.

On frenetic Leicester Square, a majestic terracotta building – once a popular Parisian style brasserie designed by Walter Emden – is now a modern Art Deco-inspired hotel.

‘Simple, well located and representing good value’, this small hotel with a pretty, flower-decked Georgian exterior is ‘remarkably quiet’ considering its prime position in bustling Covent Garden.

West End experiences of every kind are on the doorstep of this well-heeled hotel in ever-buzzing Theatreland.

Guests are bowled over by this tranquil Soho hotel.

‘Exquisitely refurbished.’ Peter McKay and Douglas Blain have cultivated ‘an oasis of civilisation’ within a decadent cluster of Soho’s Georgian houses.

Sanctuary has long been sought (and found) at this calm, comfortable town house hotel.

Sculptor Fernando Botero’s ten-foot high bronze cat cheekily pokes its tongue out at guests in the lobby of this buzzy Firmdale hotel.

A quiet country house atmosphere lingers at this plush former diplomats’ club close to Green Park.

Attracting bright young things, ‘budget’ is far from ‘boring’ at this former office block-turned cool hotel.

There is plenty to toast at this good-value hotel within walking distance of the National Theatre and the South Bank.

Style-conscious, budget-friendly and well located – a winning combination for this ‘excellent-value’ hotel within easy reach of London’s financial and cultural quarters.

Like its neighbour, the British Museum, this Bloomsbury town house hotel displays impressive antiques and curios along with historical links to the rascally duke of Montagu – but it also has comfortable beds and excellent service.

Front-facing rooms peep into the royal mews from the fifth floor of this historic building, overlooking Buckingham Palace.

A hop, skip and jump from Soho and the West End theatres, the zesty embrace of art and colour characterise this hotel as one of Tim and Kit Kemp's Firmdale group.

A royal warrant and a Michelin star are but two accolades held by London’s last grand Edwardian hotel, still run by the family that built it.

Along a narrow lane, a lamb-chop toss from Smithfield market, Clerkenwell’s hubbub surrenders to the ‘club-like’ calm of Peter McKay and Douglas Blain’s tumble of 18th-century houses.

Be ‘wowed’ by Olivia Byrne’s sophisticated Pimlico hotel, where ‘domesticated heaven’ meets high-spec technology.

Close to the hurly-burly of Marylebone High Street, the Miller family’s hotel ‘remains a well-polished haven of rather eccentric good care’.

In an area of white stucco terraces, a Victorian former pub relives as a hip hotel for people who know what is good and know what they like.

Handy for the Square Mile and the West End, this hip hotel conversion of a Victorian warehouse, in its 15th year, is on its best form yet.

A theatrical verve and ‘exceptionally nice staff’ at this Clerkenwell Georgian town house have visitors ‘raving about it’.