Standing right on the quay overlooking estuary and salt marshes, in a coastal village of flint cottages, gift shops and galleries, Emma Stannard’s hotel is ideal for outdoorsy family holidays.

‘An amazingly gorgeous hotel,’ writes a reader this year, of Tracy and Galton Blackiston’s restaurant-with-rooms, ‘ideally located’ for a seal trip to Blakeney Point.

Les and Vanessa Scott’s playful, Palladian-style house is all comfort and bonhomie.

‘Well liked by traditionalists and locals,’ Emma and Hugh Asher’s creeper-smothered hotel was buzzing on a Saturday night when Guide readers arrived.

‘One of my favourite hotels,’ writes a trusted reader, who spent four nights at the Nye family’s inn with views across salt marshes to the sea. ‘Good location, nice room, excellent food.’

‘A delight not only for art lovers but for all who visit,’ say Guide inspectors this year of Ivor Braka’s unique pub-with-rooms that upgrades to a full entry.

On a quiet residential street a stroll from the sea in a Victorian resort town, Jeanne Whittome’s boutique B&B impressed readers with its ‘bold, contemporary style’.

With the Norfolk countryside stretching away on all sides, Tim and Janie Elwes’s ivy-covered Georgian inn enjoys ‘a beautifully rural setting’.

Near the RSPB Titchwell Marsh nature reserve, this dog- and family-friendly hotel is sandwiched between fields and ochre-hued marshland, leading down to the North Sea.

Facing an expansive green ringed by lime trees in this quaint seaside town, Stephen and Antonia Bournes have refashioned a plain, old inn into a contemporary hotel and restaurant.