Standing right on the quay overlooking estuary and salt marshes, in a coastal village of flint cottages, gift shops and galleries, Emma Stannard’s hotel is ideal for outdoorsy family holidays.

‘An amazingly gorgeous hotel,’ writes a reader this year, of Tracy and Galton Blackiston’s restaurant-with-rooms, ‘ideally located’ for a seal trip to Blakeney Point.

Les and Vanessa Scott’s playful, Palladian-style house is all comfort and bonhomie.

‘One of my favourite hotels,’ writes a trusted reader, who spent four nights at the Nye family’s inn with views across salt marshes to the sea. ‘Good location, nice room, excellent food.’

‘A delight not only for art lovers but for all who visit,’ say Guide inspectors this year of Ivor Braka’s unique pub-with-rooms that upgrades to a full entry.

On a quiet residential street a stroll from the sea in a Victorian resort town, Jeanne Whittome’s boutique B&B impressed readers with its ‘bold, contemporary style’.

With the Norfolk countryside stretching away on all sides, Tim and Janie Elwes’s ivy-covered Georgian inn enjoys ‘a beautifully rural setting’.

‘Well liked by traditionalists and locals,’ Emma and Hugh Asher’s creeper-smothered hotel was buzzing on a Saturday night when Guide readers arrived.

‘A restaurant-with-rooms – and a very good restaurant at that.’ After visiting this year, a trusted reader sums up the appeal of Kevin (the chef) and Jacki Mangeolles’s 18th-century former coaching inn.

Near the RSPB Titchwell Marsh nature reserve, this dog- and family-friendly hotel is sandwiched between fields and ochre-hued marshland, leading down to the North Sea.

Anyone braving the climb to the top of Julian and Carolyn Godlee’s characterful B&B and restaurant is well rewarded.

North Norfolk’s wide sands and salt marshes are within a flat, short-ish walk of Rebecca and Robert Bradley’s fine B&B.