The flagship of Justin and Charlotte Salisbury’s small collection of hotels, this hip hangout is based in two Regency townhouses on a garden square, overlooking the seafront and the eerie skeleton of the West Pier. It all began when Justin, aged 20, took on his family's dowdy B&B and invited artists in to decorate, infusing it with the essence of bohemian Brighton. By trial and error, over time, he emerged as a hospitality trend setter. Bedrooms range from ‘tiny’ doubles to sea-view balcony rooms, the best with floor-to-ceiling bay window, super-king four-poster, copper bathtub and rainfall shower. A lower-ground-floor room has an outside seating area. All have a Roberts radio, fridge, espresso machine, organic toiletries, vintage, retro, upcycled and distressed furniture. Fun and funky art is there to make you smile – or think. An all-day café bar serves cocktails, small plates (garlic chilli prawns; red pepper hummus) and large (sumac roast chicken, say, or superfood salad). Breakfast brings freshly squeezed orange juice, eggs Florentine, the full English or veggie. They welcome children, but the vibe is more adult and young at art.