There is a deceptively ‘wacky’ quality to the Fletcher-Brewers’ ‘lovely’ hotel overlooking Cardigan Bay, a casual vibe that belies the professionalism of the operation. It has been in the family since 1948, when it had just five guest bedrooms. Today, there are 17, as well as a cosy shepherd’s hut named Ty Cwtch (‘Cuddle House’). Nick Fletcher-Brewer is the jovial host. His wife, Louise, with Darren Shenton-Morris, is chef. Now son Henry and his wife, Kelly, have come on board, so continuity is assured. After ‘a very friendly welcome’, guests are shown to a traditionally styled room, with perhaps a sea view. Doubles have a super-king-size bed, bathrooms a bath with power shower over. The hotel is avowedly family friendly. There are ‘several lounges and sitting areas with fresh flowers, books, magazines’. The set-price dinner includes such elaborate dishes as grilled sea bass on a spiced vegetable stir fry, roast plum, curry-infused potato, crisp noodles, chilli glaze. Or you can eat more simply from the Comfort Supper menu. Thumbs up for breakfast, with ‘tasty sausages’, smoked haddock, home-made preserves, ‘delicious local yogurts’. ‘Excellent, attentive service’ seals the deal.